Job Description Business and Strategic Development: Develop, Implement and execute strategic marketing and branding plans for the company to attract potential customers, retain existing ones and maximum company exposure • Organize strategic planning into forms and P&A including Marketing Mapping, Marketing Budget Plan and KPIs • Leverage P&A to team …
- Business and Strategic Development:
Develop, Implement and execute strategic marketing and branding plans for the company to attract potential customers, retain existing ones and maximum company exposure
• Organize strategic planning into forms and P&A including Marketing Mapping, Marketing Budget Plan and KPIs
• Leverage P&A to team members, making sure that every members understand their roles and responsibilities to maximum the effectiveness of executive
• Propose, manage and control the budget plan and expense, saving cost and maximum use of expense at the same time.
- Market Study and Research:
• Consolidate and organize marketing research studies, evaluate and analyze findings of consumers’ behavior and perception, competitors’ activities and market share
• Perform market study and research by various platform including Market visit, Mystery shopping and Customer survey both Phnom Penh and Province Market Area.
• Report feedback to management so to find the next solution to maintains the market position and compete with competitors
- Marketing and Sales Execution:
• Manage marketing communications and promotional campaigns by working closely either Marketing and sales member, agencies on printing, advertising, event planning and direct marketing
• Advertising campaign with multi-channel platform, mixing the use of traditional marketing and digital marketing
• Ensure that sales activity is directed towards areas of maximum profitable revenues by preparing sales promotion by seasonal, holidays and sales revenues
• Support sales activities and their customers for maximum brand exposure including advertisement (SSB, Lightbox, Display and sample) , Sales promotion ads campaign.
• Organize and execute marketing event for various objectives including customer objectives, Brand Exposure, Product introductions and customer retention
• Develop branding materials by consistency on branding positioning including: Product Poster, TDS, Sample, Sales Kits, POSM and other stationary
• Conduct training and Development program to train sales team and related member
• Communicate product sales price to related department by providing them both soft and hard copy
• Support sales team in response to their customer feedback, product error and problem, site visit and consulting with product principles and technicians
• Develop and prepare Sales retention program including sales rebate, Sales incentive and any awards, requested by the management
• Digital and social media advertisement and campaign, promoting the products and brand by organize growth and paid advertisement
• Organize and information flow into website
• Working closely with each product principles to develop marketing strategy, P&A, execution and market update. Request any accessory materials to support sales including POSM, Catalog, Sample and Promotion
• Leading and manage team member, leveraging works and planning by KPIs and evaluation.
- Group Level:
• Participants in ISI Group monthly meeting to update each other BU, keeping the information and communicate relevant across all BU under the ISI Group
• Participants in any events, activations and marketing materials to maximum the company exposure in Group level.
- Manage other tasks, projects and assignments as request by the management.
• Bachelor Degree or Master Degree in Business Development, Marketing, Economic & Finance
• Age: 30 years old up
• At least 5 years experiences
• Able to use MS Office: word & Excel, PowerPoint, Internet & Email
• Good Command in English & Chinese both speaking and writing
• Advanced communication skills
• Strong result orientation and problem solving skill
• Ability to work a flexible schedule & Travel.
• Yearly Salary Increment
• Training and Development
Phone : (+855) 010 484 535 (+855) 092 484 535
Email : firstname.lastname@example.org
Website : http://www.gcs.com.kh